Portrait of European Travellers™
MMGY Travel Intelligence has released this groundbreaking study of European travellers to guide travel industry professionals in the development of brand strategies, messaging priorities, audience segmentation, media planning and more. This in-depth study is designed to reveal how travellers in leading European travel markets are thinking about travel opportunities in the year ahead as the world emerges from the COVID-19 pandemic. This 20-minute survey profiled travellers from the United Kingdom, France, Germany, Italy and Spain and qualified them based on their intent to travel internationally in the next 12 months. This study was fielded in October 2022, and its respondents were nationally representative of the nations in which they reside.