MMGY Travel Intelligence presents this first-of-a-kind study of Asian International Travelers to guide travel industry professionals in the development of brand strategies, messaging priorities, audience segmentation, media planning, development planning and more.

This in-depth study is designed to reveal how travelers in leading Asian travel markets are thinking about travel opportunities in the years . This 20-minute survey profiled travelers from Japan, India, South Korea, and China, and qualified them based on their intent to travel internationally in the next 2 years. This study was fielded in July 2023, and its respondents were representative of the population of the countries in which they reside.