MMGY Global 2016-2017 Portrait of American Travelers® Subscription

$ 2,950.00

In years past, MMGY has published the Portrait of American Travelers® as a single research book full of facts and figures. For 2016-2017, instead of receiving a dense research publication, Portrait subscribers will receive a series of five (5) informative marketing chapters, each one analyzing an important trend revealed in the data. These chapters will interpret the raw data, identify valuable marketing insights, and will translate the strategic implications as determined by MMGY Global’s senior leadership team. Specifically, subscribers will receive:

  • Chapter 1: Executive Summary: The initial chapter will focus on the highlights of this year’s research, and will touch on topics to be explored in richer detail in future chapters. How are travelers inspired to vacation? And, what are the key trends driving travelers’ decisions in the year ahead? In addition to chapter narrative, subscribers will receive a comprehensive set of data tables with this first chapter, including every variable in the survey reported by travelers over the past four years. This data will be presented in tabular form, with significance testing included. Available: June 2016
  • Chapter 2: Booking Now: This paper will examine current trends and preferences in booking travel, including the changing roles of OTAs and travel service provider websites, as well as the strengthening of the traditional travel agent market. Available: July 2016
  • Chapter 3: Sharing Economy: Travelers who use the sharing economy, both for accommodations and ridesharing, are a unique target. This paper focuses on these travelers, as well as the implications of the sharing economy on destinations. Available: August 2016
  • Chapter 4: Gaming & Vacations: Casinos and gaming are on the rise as vacation activities. But in an increasingly competitive leisure travel market, casinos need to adjust to the Millennial-driven market. This paper will provide insights and delve into how casinos can evolve into an even more appealing future. Available: September 2016
  • Chapter 5: Destinations: Only 39 percent of American traveler's vacations are to new destinations - the majority are to places they've visited previously. This report will focus on what travelers are looking for when picking new destinations, how to reach them, and how first-time destinations can get on travelers’ repeat vacation list. Available: October 2016